We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly.

Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link.

We wrote the eBook in response to a clear need. In the last year we’ve been asked many times for a follow-up to our extremely popular blog post, “8 Great Questions to Answer Before Starting a Web Design Project.”

A lot of you let us know that the blog post is really useful, but you wish it went deeper. Our nonprofit friends, in particular, have pressed us for more. From that kernel, this eBook was born.

Read on for an excerpt.

Congratulations! You’re about to save a lot of time and money.

You’ve decided it’s time for your nonprofit to design a new website.

• You’re repositioning the organization
• You’re launching a new fundraising initiative
• You’re merging with another nonprofit
• You want your site to more interactive for your audience
• You want your site to better integrate with social media
• Your current site lacks personality, is poorly organized, and difficult to use

Whatever the reasons, our goal is to help you embark upon your project prepared and with your eyes wide open. Without question, you’re about to make a big investment, and unfortunately, all too often a new website doesn’t live up to its potential.

Whether you plan to hire a digital agency or a freelance designer, you can do a lot yourself to prepare, save money, and increase your odds of success.

This eBook will walk you through the things you’re going to have to figure out to have a successful website — one that actually does something to help your organization achieve its important mission.

We hope you’ll find it helpful the next time you are considering a new website, and if you need further strategic guidance, help with an online marketing plan, design assistance, or technical expertise, you know where to find us.