1) Visuals are important. People judge a book by its cover. Even you.

2) It’s not about you, your structure, or what you think you need. It’s about your audience.

3) An organizational website that drives no action is a wasted opportunity.

4) Small details can make big differences.

5) Search and social marketing are powerful, but much more so when part of an integrated content strategy.

6) Outcomes matter. The journey matters too.

7) There’s nothing quite so powerful as a great story.

8) Communication, transparency, respect, and integrity are the key ingredients of a great relationship.

9) There are a lot of really serious things going on in the world. But we can still have fun.