Starting Somewhere: 10 Baby Steps to Launching Your Social Media Presence

Some rights reserved by pudgeefeet Maybe you can list a dozen reasons why your company should do more inbound marketing.  But even though you know you should take action, you may still be paralyzed by one big question: “Where do we start?” If your brand doesn’t already have a social media presence, you might wonder where to start. Facebook? YouTube? Somewhere else? If you do have a digital presence, you might not be sure how best to grow it. And even if... Read More

A Different Way to Think About WHY You Use Social Media

Some rights reserved by Terri (I.hope.you.dance) - http://www.flickr.com/photos/tbeitz/ Maybe your sales are up.  Maybe you have a few new Facebook fans or YouTube subscribers.  Maybe people are tweeting positive vibes about your brand. All of that is a good thing, right?  Well, sure. But how do you really know if your inbound marketing is working? Beth Kanter, a longtime champion of social integration in the nonprofit world, makes a compelling case for thinking differently... Read More

How Can Online Media Boost Your Offline Sales?

Earlier this week, we stumbled across this Facebook ad from Waldorf Ford and Dodge, a car dealership in Maryland that’s using Facebook and YouTube to attract new customers.  But they’re not just using these channels to boost their page views and get more attention; they’re actively trying to solve their customers’ problems, reduce likely obstacles to a car purchase, and create a friendly bond between the brand and the potential purchaser. Here’s... Read More

Putting Tweets in Your Customers’ Mouths… Er, Mice

Some rights reserved by Andrew Huff (http://www.flickr.com/photos/deadhorse/) “I love Brand X!” If you were the CMO at Brand X, wouldn’t you love to see a steady stream of that exact sentiment being shared by your customers online? Unfortunately, that’s probably not going to happen. Not that people don’t say good things about brands and products online.  Often, they do — and maybe they even say them about your brand — but they don’t... Read More

6 Questions You Should Ask Before You Send Your Next Tweet

Some rights reserved by albertogp123 - http://www.flickr.com/photos/albertogp123/ Did you just find another link you can’t wait to share on Twitter? Do you have a product you think your Facebook fans would love to see? Are you convinced that your YouTube subscribers are waiting breathlessly for your next clip? WAIT! Whether you tweet for yourself, your company, or as part of a team-based branding strategy, here are 6 questions to help ensure your inbound marketing efforts... Read More

Does Facebook Reward Brands That Are More Romantic?

Some rights resesrved by englishsnow - http://www.flickr.com/photos/tylerburrus/ (Looking for “Is Google Rewarding People Who ‘Buy’ Friends?” Click here.) In a recent column titled “How Brands Should Think About Facebook,” Advertising Age’s Jack Neff makes the case that Facebook is more useful as a brand loyalty tool than it is for attracting new customers.  Depending on your brand’s goals and your audience’s Facebook habits,... Read More

Steve Jobs, Hurricane Irene and the Secrets of Better Website Traffic

Last week, the world was on fire with amazing news. Earthquakes in Virginia!!! Steve Jobs retires!!! Hurricane Irene is coming!!! HURRICANE IRENE IS HERE!!! And while the general public obsessed over those stories (or tried to ignore them so they could get some actual work done), a vast swath of social marketers were salivating.  Why?  Because they’ve been trained to look for angles on breaking news and pop culture stories that can help drag attention toward their own... Read More

How to Find the Content Goldmine in Your Own Backyard

Some rights reserved by Cavin - http://www.flickr.com/photos/-cavin-/ One of the biggest challenges companies face when they decide to produce original promotional content is… how? Not in terms of process, because it’s easy to find the right personnel or hire the right agency to create media that drives traffic, interest and sales.  But where’s the hook? Actually, you might be sitting on it. When I used to film the web sitcom Something to Be Desired, we would... Read More

3 Tips to Help Your Business Tweets Stand Out In a Crowd

Some rights reserved by mikebaird - http://www.flickr.com/photos/mikebaird Last month, a bizarre turn of events led to me getting interviewed on the CBC about Twitter.  (Speaking of which, you can follow me on Twitter here, and follow Abstract Edge here.) The interview, on the CBC’s Connect with Mark Kelley, was spurred by the five year anniversary of the launch of Twitter.  You can see the interview here, starting around the 42 minute mark.  And while the questions Kelley... Read More

Does Your Business Really Need a Flying Elephant?

Illustration by Dwight K. Schrute - http://www.flickr.com/photos/ibadatqayyum/ Let’s say a team of top scientists, who’ve been dedicated to the creation of the world’s most amazing new technology for the past twenty years, have finally released their brand-new invention to the world: a flying elephant! The media jumps all over the story.  The early adopters rush out to buy, tame and dissect their very own flying elephants, and then they reverse-engineer them... Read More

About Us

Abstract Edge is a creative boutique online marketing agency that has launched new brands for Clairol and Vera Wang, inspired a million moms to march on Washington, assisted American Idol’s fight against malaria, and helped increase web traffic so successfully for Discover Magazine that it was recently acquired.


Our primary offices are in New York and Baltimore and we have clients throughout the US. You can read more about us here.