9 Steps to an Awesome Website
We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly. Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link. We wrote the eBook in response to a clear... Read More
8 Great Questions To Answer Before Starting a Web Design Project
Without question, a new website is a big investment in effort and money. If you want to kick the project off in the best way, here are eight questions you should already be able to answer at the initial meeting with your web designer. Read More Read More
How to Use the Science of Motivation to Get the Best From Your Agency
What a silly headline. Of course we all already know how to motivate an agency. Carrots and sticks, right? Reward good behavior and punish bad. Give a 20% bonus for hitting performance targets. Get a “make good” whenever the agency makes a mistake. These are the incentives that have served business for hundreds of years. It’s a no-brainer to set up incentive plans to provide bonuses and financial rewards based on performance. This will certainly boost creativity... Read More
Getting the Most Out of Your Online Marketing
Welcome! We’re so glad you’re here. In the eleven years we’ve been in the online marketing business, similar questions keep coming up from clients and prospects all throughout the arc of our relationship. In the early going, when companies are in their “online dating” phase, many of them are unsure how to even go about finding the right agency to work with. How should agencies best be evaluated? What are the right questions to ask? What are the pros... Read More
Be An Airline Pilot, Not An Astronaut
Is your project like sending a rocket ship to the moon, requiring even the tiniest detail to be specified exactly up front? Or is it more like a flight from Los Angeles to New York, with a general and mostly accurate flight plan but with a human pilot capable of course correction during flight? Read More Read More
But Won’t You Bilk Me If I Pay By The Hour?
After a long search, you’ve finally found the perfect web designer. Her examples are beautiful, she has fantastic references, and her process looks great. But she bills by the hour, and that has you nervous. What if she takes way longer to design your site than she estimates? What happens if she gives you initial comps and you hate all of them – why should you have to pay her more money when she didn’t make you happy in the first place? Should you insist on... Read More
