Why Should Anyone Follow Your Brand on Facebook?

Does your company have a Facebook page (or a Twitter account, a YouTube channel or another kind of social media presence)? You do? That’s great! But who cares? (Though if you said “no,” then you have a different kind of problem. Let’s talk about that here.) After all, doesn’t EVERYBODY have a Facebook page?  Why should anybody care about your brand’s page?  And, from a strict ROI viewpoint, why should YOU care enough about Facebook, Twitter,... Read More

Inbound Marketing Weekly Wrap Up #1

Ah Friday. The weekend has arrived. What better time to pour yourself a cool lemonade and catch up on some of this week’s most interesting inbound marketing articles? Read More  Read More

The New Facebook Comments System. Good? Or Evil?

Earlier this week, Facebook rolled out a really interesting commenting system. Basically, any website can embed a little bit of code (just one line) and have on-site commenting fully integrated with Facebook. And it looks and behaves just like the commenting system on Facebook itself, so there is no learning curve for most people. For certain kinds of businesses, this is HUGE. Read More  Read More

Want to Optimize Your SEO? Invest in Social Media

(Looking for “Does Facebook Reward Brands That Are More Romantic?” Click here.) Did you know this blog post you’re reading right now (and thanks, by the way) will help boost our search traffic simply by existing? It’s true.  But you know what’ll help us even more?  If you click on that little green “retweet” button you see on your right. Go on. Click it. We’ll wait. But wait — since when does Twitter impact search rankings? ... Read More

The Four Customer Habits That Destroyed Advertising

Regular readers of this blog know that we’re big advocates of inbound marketing. But why? What are the overall trends that have led to the erosion of traditional marketing’s effectiveness and the rise of inbound marketing’s success? Here are four ways the game has changed. Read More  Read More

Our Response to ‘I Can Get It Cheaper on the Internet’

On the brilliant “Open Forum” marketing website by American Express, Ann Handley, Chief Content Officer of MarketingProfs (also a great resource for marketers) and author of the new bestseller “Content Rules,” posed the question, “What’s your response to ‘I can get it cheaper on the Internet?’” She wrote about her homebuilder friend who refused to give in to pressure to reduce his prices to match those found online and cited... Read More

How Healthy Is Your Website?

Mike goes to his doctor for a routine checkup and hears bad news. The doctor tells him he needs surgery and must change his diet and exercise habits immediately. He does as he’s told. He eats better. He goes to the gym. He takes his meds. Several months later, Mike has a follow-up with the same doctor, who now pronounces him healthy. “Mike, your cholesterol and blood pressure are down, and you’re healthier than I’ve seen you in years. Well done!” So,... Read More

5 Non-Negotiable Principles of a Well-Designed Website

Sometimes a few straightforward website design changes can make an enormous difference, whatever your business goals may be. Do you want to establish yourself as a thought leader? Sell products? Generate leads? Receive donations? Regardless of your immediate or long-term goals, certain design principles remain consistent at all stages of the game. Maybe you’ll think this list is entirely obvious.  In fact, we hope you do.  Smart design should be universal.  But how often... Read More

6 Great Reasons To Invest In Inbound Marketing

Over the last decade, marketing sure has changed — a lot.  The simple truth is, what used to work really well isn’t working so well anymore. Traditionally, marketing has been done through TV and radio ads, newspapers and magazines, cold calling, direct mail and press releases. Traditional marketing is basically “push and pray” says Scott Stratten, President of UnMarketing. Push out messages and pray that somebody pays attention and takes action. But... Read More

A Bit Off the Edge

“A Bit Off the Edge” is an occasional review of some of the best online marketing information we’ve found of late. Let’s get your Monday morning blahs out of the way right off the bat: Things could be worse. You could be Superman in 2010. And now, the news… *** Read More  Read More