Does Your Business Really Need a Flying Elephant?
Illustration by Dwight K. Schrute - http://www.flickr.com/photos/ibadatqayyum/ Let’s say a team of top scientists, who’ve been dedicated to the creation of the world’s most amazing new technology for the past twenty years, have finally released their brand-new invention to the world: a flying elephant! The media jumps all over the story. The early adopters rush out to buy, tame and dissect their very own flying elephants, and then they reverse-engineer them... Read More
The New Facebook Comments System. Good? Or Evil?
Earlier this week, Facebook rolled out a really interesting commenting system. Basically, any website can embed a little bit of code (just one line) and have on-site commenting fully integrated with Facebook. And it looks and behaves just like the commenting system on Facebook itself, so there is no learning curve for most people. For certain kinds of businesses, this is HUGE. Read More Read More
Best-of-Breed vs. All-in-One Software
You are going to create a new website for your organization. You want to have some pretty great functionality – a wiki, forums, an internal search engine, a blog. Maybe some e-commerce too. You want a CMS so you can update content yourself. But you also want different people to manage different sections, and editors should be limited in what they can edit. And, obviously, the website’s design should be consistent throughout. You get proposals from two different agencies. Agency... Read More
Open Source vs. Build-Your-Own Software
In response to our article on the benefits of open source software, Twitter user Plato Hieronimus wrote to us: “What’s your take on customized open source vs. pure custom builds. When should an organization go with one or the other?” It’s a great question. After all, if you build it yourself, won’t it be exactly what you want? Read More Read More
Getting the Most Out of Your Online Marketing
Welcome! We’re so glad you’re here. In the eleven years we’ve been in the online marketing business, similar questions keep coming up from clients and prospects all throughout the arc of our relationship. In the early going, when companies are in their “online dating” phase, many of them are unsure how to even go about finding the right agency to work with. How should agencies best be evaluated? What are the right questions to ask? What are the pros... Read More
You Need A Content Management System. Why Not Open Source?
In 2007, DISCOVER Magazine, the leading popular science magazine in the US, hired us to design and develop a new website that would be more compelling to its community and subscribers. This high-traffic site (more than 5 million page views per month) was developed on a sophisticated open source content management system (Plone), and contains every article of every issue since 1992, categorized, tagged, interrelated and searchable. The platform allows DISCOVER to take advantage... Read More
