20% Say Facebook Influenced Purchase Decision

Update: You’ve got to love statistics. Now, it seems, that Edison Research has come out with a study which directly contradicts the links I pointed to below. This new study claims that there’s been a big uptick in Facebook’s influence on purchase, and that almost 25% of all Facebook users check their accounts five or more times a day. Perhaps Facebook’s “death” has been greatly exaggerated? ****** Poor, poor Facebook.... Read More

The Four Customer Habits That Destroyed Advertising

Regular readers of this blog know that we’re big advocates of inbound marketing. But why? What are the overall trends that have led to the erosion of traditional marketing’s effectiveness and the rise of inbound marketing’s success? Here are four ways the game has changed. Read More  Read More