10 Tips on How to Stay Motivated to Write

This is a post about motivation. When we started this blog, my intention was to post new content every week, ideally more than once. For several months, I’ve lived up to that expectation. I was excited about writing. I was passionate. I was motivated. And then there’s the last two weeks — during which, as you may have noticed, I have not blogged. We all go through periods where we just don’t feel like doing the things we’ve... Read More

6 Great Reasons To Invest In Inbound Marketing

Over the last decade, marketing sure has changed — a lot.  The simple truth is, what used to work really well isn’t working so well anymore. Traditionally, marketing has been done through TV and radio ads, newspapers and magazines, cold calling, direct mail and press releases. Traditional marketing is basically “push and pray” says Scott Stratten, President of UnMarketing. Push out messages and pray that somebody pays attention... Read More

A Bit Off the Edge

“A Bit Off the Edge” is an occasional review of some of the best online marketing information we’ve found of late. Let’s get your Monday morning blahs out of the way right off the bat: Things could be worse. You could be Superman in 2010. And now, the news… *** Read More  Read More

Blogging Is For Closers

As Alec Baldwin’s character from Glengarry Glenross said, “A-B-C. Always Be Closing.” Blogging has many benefits and the ones most commonly discussed are: Great for search engine optimization Helps to grow community Provides a reason for people to visit your website more frequently Promotes lead generation All of these are fantastic reasons to blog. But all of them take significant time to reap the benefits. A blog will not dramatically... Read More

My Twitter Summary of the Inbound Marketing Conference

A big thank you to Justin Levy, Chris Brogan and the New Marketing Labs team for putting together a wonderful event, the Inbound Marketing Summit at the home of the New England Patriots, Gillette Stadium, in Foxboro, Massachusetts this past week. Like any good conference, sometimes I was paying attention to the speakers. Sometimes I was networking in the back. The networking was invaluable and I was so pleased to have an opportunity to meet so many... Read More

Don’t Make Me Think On Monday Morning: The Case for Design

Here is where we find the best articles and blog posts about online marketing and design so you don’t have to. 1. How to Make the Case for Design in Content Marketing Author: Sarah Mitchell at Content Marketing Institute Mitchell asks what happens if visitors are turned off when they get to your website? A good inbound marketing strategy has two components – 1) attracting traffic and 2) converting traffic. Sarah notes: “If people... Read More

About Us

Abstract Edge is a creative boutique online marketing agency that has launched new brands for Clairol and Vera Wang, inspired a million moms to march on Washington, assisted American Idol’s fight against malaria, and helped increase web traffic so successfully for Discover Magazine that it was recently acquired.

Our primary offices are in New York and Baltimore and we have clients throughout the US. You can read more about us here.