5 Weird Ways to Boost Your Social Media Presence
Keeping up with the Joneses is never easy — especially if the Joneses can outwork you, outspend you, and shout louder than you can. And if you’re vying for attention in a crowded online market, things aren’t getting any easier. Craig Newmark (who’s best known as the founder of Craigslist) and his CraigConnects staff recently completed a survey of the social media habits of nonprofits. They compiled their findings into a... Read More
Does Your Business Really Need a Flying Elephant?
Illustration by Dwight K. Schrute - http://www.flickr.com/photos/ibadatqayyum/ Let’s say a team of top scientists, who’ve been dedicated to the creation of the world’s most amazing new technology for the past twenty years, have finally released their brand-new invention to the world: a flying elephant! The media jumps all over the story. The early adopters rush out to buy, tame and dissect their very own flying elephants, and then... Read More
How Healthy Is Your Website?
Mike goes to his doctor for a routine checkup and hears bad news. The doctor tells him he needs surgery and must change his diet and exercise habits immediately. He does as he’s told. He eats better. He goes to the gym. He takes his meds. Several months later, Mike has a follow-up with the same doctor, who now pronounces him healthy. “Mike, your cholesterol and blood pressure are down, and you’re healthier than I’ve seen you... Read More
Best-of-Breed vs. All-in-One Software
You are going to create a new website for your organization. You want to have some pretty great functionality – a wiki, forums, an internal search engine, a blog. Maybe some e-commerce too. You want a CMS so you can update content yourself. But you also want different people to manage different sections, and editors should be limited in what they can edit. And, obviously, the website’s design should be consistent throughout. You get proposals... Read More
8 Great Questions To Answer Before Starting a Web Design Project
Without question, a new website is a big investment in effort and money. If you want to kick the project off in the best way, here are eight questions you should already be able to answer at the initial meeting with your web designer. Read More Read More
A Website Is a Process, Not a Project
“A website is not a project but rather a process of continuous improvement.” – Gerry McGovern McGovern points out the hard truth that most companies completely budget their web efforts incorrectly; as projects and not as ongoing operations. A website is never finished, and individuals at most companies know this intuitively, but in many cases internal processes aren’t set up for proper funding. Read More Read More
Tell Me Your Budget Or You Get a Camry
I want a new car. An automatic. I want leather seats, a moonroof, and a built-in GPS. I want it to drive comfortably and last a long time. So… what’ll that cost me? What? You want to know my budget? Why? Read More Read More
