Is Your Advertising Driving Away Potential Customers?
One of the dangers of inbound marketing is that it can drive people away from your brand just as easily as it can attract them to you. How? Easy. Read More Read More
9 Steps to an Awesome Website
We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly. Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link. We wrote the... Read More
Google Takes Your Blog Headlines WAY More Seriously Than You Realize
(Looking for “6 Questions to Ask Before You Send Your Next Tweet”? Click here.) I made a mistake. Not a huge, horrible, life altering mistake, mind you, but a mistake nonetheless. The world will not end. I will get past this error in judgment. I will learn from my gaffe. What did I do? I failed to listen to my own advice. Read More Read More
5 Non-Negotiable Principles of a Well-Designed Website
Sometimes a few straightforward website design changes can make an enormous difference, whatever your business goals may be. Do you want to establish yourself as a thought leader? Sell products? Generate leads? Receive donations? Regardless of your immediate or long-term goals, certain design principles remain consistent at all stages of the game. Maybe you’ll think this list is entirely obvious. In fact, we hope you do. Smart design should... Read More
A Bit Off the Edge
“A Bit Off the Edge” is an occasional review of some of the best online marketing information we’ve found of late. Let’s get your Monday morning blahs out of the way right off the bat: Things could be worse. You could be Superman in 2010. And now, the news… *** Read More Read More
Getting the Most Out of Your Online Marketing
Welcome! We’re so glad you’re here. In the eleven years we’ve been in the online marketing business, similar questions keep coming up from clients and prospects all throughout the arc of our relationship. In the early going, when companies are in their “online dating” phase, many of them are unsure how to even go about finding the right agency to work with. How should agencies best be evaluated? What are the right questions... Read More
Creating Online Grassroots Movements
On May 14, 2000, massive numbers of people, fed up with a recent string of school shootings, descended on Washington DC to rally for common sense gun laws. This movement started with practically no funding, no central organization, no TV ads, no direct mail budget, no email database, and no social media websites like Facebook yet in existence. Yet, somehow, in just nine months, the Million Mom March was able mobilize more than 850,000 people to participate... Read More
