Why Isn’t Your Website Generating Leads?
Your business lives and dies by the number of qualified leads (or potential customers) you can find. Is your business already generating enough leads? If you’re anything like most of the business owners and executives I speak with, the answer is no. What would it do for your business growth if your website was providing you with a consistently increasing flow of qualified leads? Or with lead intelligence that can help you decide where to best... Read More
My Twitter Summary of the Inbound Marketing Conference
A big thank you to Justin Levy, Chris Brogan and the New Marketing Labs team for putting together a wonderful event, the Inbound Marketing Summit at the home of the New England Patriots, Gillette Stadium, in Foxboro, Massachusetts this past week. Like any good conference, sometimes I was paying attention to the speakers. Sometimes I was networking in the back. The networking was invaluable and I was so pleased to have an opportunity to meet so many... Read More
Best-of-Breed vs. All-in-One Software
You are going to create a new website for your organization. You want to have some pretty great functionality – a wiki, forums, an internal search engine, a blog. Maybe some e-commerce too. You want a CMS so you can update content yourself. But you also want different people to manage different sections, and editors should be limited in what they can edit. And, obviously, the website’s design should be consistent throughout. You get proposals... Read More
A Website Is a Process, Not a Project
“A website is not a project but rather a process of continuous improvement.” – Gerry McGovern McGovern points out the hard truth that most companies completely budget their web efforts incorrectly; as projects and not as ongoing operations. A website is never finished, and individuals at most companies know this intuitively, but in many cases internal processes aren’t set up for proper funding. Read More Read More
Open Source vs. Build-Your-Own Software
In response to our article on the benefits of open source software, Twitter user Plato Hieronimus wrote to us: “What’s your take on customized open source vs. pure custom builds. When should an organization go with one or the other?” It’s a great question. After all, if you build it yourself, won’t it be exactly what you want? Read More Read More
You Need A Content Management System. Why Not Open Source?
In 2007, DISCOVER Magazine, the leading popular science magazine in the US, hired us to design and develop a new website that would be more compelling to its community and subscribers. This high-traffic site (more than 5 million page views per month) was developed on a sophisticated open source content management system (Plone), and contains every article of every issue since 1992, categorized, tagged, interrelated and searchable. The platform allows... Read More
