Is Your Advertising Driving Away Potential Customers?
One of the dangers of inbound marketing is that it can drive people away from your brand just as easily as it can attract them to you. How? Easy. Read More Read More
9 Steps to an Awesome Website
We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly. Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link. We wrote the... Read More
Your Mother Was Right About Facebook
No, not that time she insisted you should be paranoid about tagging photos of yourself at “all the wrong parties,” or how you should never let strangers know that you aren’t home. (Although, hey, be smart.) She was right about asking other people for help. See, when you were a kid and you couldn’t accomplish something at school, your mother didn’t tell you to give up, did she? No, she told you to ask for help. Maybe... Read More
A Different Way to Think About WHY You Use Social Media
Some rights reserved by Terri (I.hope.you.dance) - http://www.flickr.com/photos/tbeitz/ Maybe your sales are up. Maybe you have a few new Facebook fans or YouTube subscribers. Maybe people are tweeting positive vibes about your brand. All of that is a good thing, right? Well, sure. But how do you really know if your inbound marketing is working? Beth Kanter, a longtime champion of social integration in the nonprofit world, makes a compelling... Read More
Putting Tweets in Your Customers’ Mouths… Er, Mice
Some rights reserved by Andrew Huff (http://www.flickr.com/photos/deadhorse/) “I love Brand X!” If you were the CMO at Brand X, wouldn’t you love to see a steady stream of that exact sentiment being shared by your customers online? Unfortunately, that’s probably not going to happen. Not that people don’t say good things about brands and products online. Often, they do — and maybe they even say them about your... Read More
The Four Customer Habits That Destroyed Advertising
Regular readers of this blog know that we’re big advocates of inbound marketing. But why? What are the overall trends that have led to the erosion of traditional marketing’s effectiveness and the rise of inbound marketing’s success? Here are four ways the game has changed. Read More Read More
Your Company Has Fans. How Are You Engaging Them?
Your company has fans. Some of them are BIG fans. They’re the people who buy your product or service, again and again. They’re the people who tell their friends about you. They, really, are your best sales people. But are you taking care of your fans? Because, with all of the choices available to them every day, they won’t stick around forever if you’re not. You know that they’re talking to each other on Facebook and Twitter,... Read More
How to Use the Science of Motivation to Get the Best From Your Agency
What a silly headline. Of course we all already know how to motivate an agency. Carrots and sticks, right? Reward good behavior and punish bad. Give a 20% bonus for hitting performance targets. Get a “make good” whenever the agency makes a mistake. These are the incentives that have served business for hundreds of years. It’s a no-brainer to set up incentive plans to provide bonuses and financial rewards based on performance. This... Read More
Creating Online Grassroots Movements
On May 14, 2000, massive numbers of people, fed up with a recent string of school shootings, descended on Washington DC to rally for common sense gun laws. This movement started with practically no funding, no central organization, no TV ads, no direct mail budget, no email database, and no social media websites like Facebook yet in existence. Yet, somehow, in just nine months, the Million Mom March was able mobilize more than 850,000 people to participate... Read More
