9 Steps to an Awesome Website
We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly. Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link. We wrote the... Read More
Your Company Has Fans. How Are You Engaging Them?
Your company has fans. Some of them are BIG fans. They’re the people who buy your product or service, again and again. They’re the people who tell their friends about you. They, really, are your best sales people. But are you taking care of your fans? Because, with all of the choices available to them every day, they won’t stick around forever if you’re not. You know that they’re talking to each other on Facebook and Twitter,... Read More
Creating Online Grassroots Movements
On May 14, 2000, massive numbers of people, fed up with a recent string of school shootings, descended on Washington DC to rally for common sense gun laws. This movement started with practically no funding, no central organization, no TV ads, no direct mail budget, no email database, and no social media websites like Facebook yet in existence. Yet, somehow, in just nine months, the Million Mom March was able mobilize more than 850,000 people to participate... Read More
