Why Isn’t Your Website Generating Leads?
Your business lives and dies by the number of qualified leads (or potential customers) you can find. Is your business already generating enough leads? If you’re anything like most of the business owners and executives I speak with, the answer is no. What would it do for your business growth if your website was providing you with a consistently increasing flow of qualified leads? Or with lead intelligence that can help you decide where to best... Read More
Google Takes Your Blog Headlines WAY More Seriously Than You Realize
(Looking for “6 Questions to Ask Before You Send Your Next Tweet”? Click here.) I made a mistake. Not a huge, horrible, life altering mistake, mind you, but a mistake nonetheless. The world will not end. I will get past this error in judgment. I will learn from my gaffe. What did I do? I failed to listen to my own advice. Read More Read More
My Twitter Summary of the Inbound Marketing Conference
A big thank you to Justin Levy, Chris Brogan and the New Marketing Labs team for putting together a wonderful event, the Inbound Marketing Summit at the home of the New England Patriots, Gillette Stadium, in Foxboro, Massachusetts this past week. Like any good conference, sometimes I was paying attention to the speakers. Sometimes I was networking in the back. The networking was invaluable and I was so pleased to have an opportunity to meet so many... Read More
9 Steps to Balanced Search Engine Optimization
SEO is important to help attract website traffic through Google and other search engines. However, there is a risk of going overboard with SEO. As an example, look at this blog post on the importance of home inspections. Clearly the author is attempting to optimize the page for keyword phrases like “home inspection” and “home inspector”. The author has done some good things with the copy to attract a high Google ranking (though... Read More
Writing Content For Your Audience AND Google
When you’re writing content for your website, SEO experts will say, “you must select a keyword phrase you want to rank for.” Use that phrase in the page title. Put it in an <h1> tag. Have the keyword phrase make up 5% of the content itself. Or is it 10%? Make sure the keyword phrase is in the meta-tags. Or do those not matter anymore? Search engine optimization can be confusing. Don’t overthink it. It’s important... Read More
8 Great Questions To Answer Before Starting a Web Design Project
Without question, a new website is a big investment in effort and money. If you want to kick the project off in the best way, here are eight questions you should already be able to answer at the initial meeting with your web designer. Read More Read More
