How to Use the Science of Motivation to Get the Best From Your Agency
What a silly headline. Of course we all already know how to motivate an agency. Carrots and sticks, right? Reward good behavior and punish bad. Give a 20% bonus for hitting performance targets. Get a “make good” whenever the agency makes a mistake. These are the incentives that have served business for hundreds of years. It’s a no-brainer to set up incentive plans to provide bonuses and financial rewards based on performance. This... Read More
