Is Your Advertising Driving Away Potential Customers?
One of the dangers of inbound marketing is that it can drive people away from your brand just as easily as it can attract them to you. How? Easy. Read More Read More
A Different Way to Think About WHY You Use Social Media
Some rights reserved by Terri (I.hope.you.dance) - http://www.flickr.com/photos/tbeitz/ Maybe your sales are up. Maybe you have a few new Facebook fans or YouTube subscribers. Maybe people are tweeting positive vibes about your brand. All of that is a good thing, right? Well, sure. But how do you really know if your inbound marketing is working? Beth Kanter, a longtime champion of social integration in the nonprofit world, makes a compelling... Read More
5 Ways Your Branded Facebook Page Could Be More Likable
When we asked “Why should anyone follow your brand on Facebook,” we were serious. No one needs more white noise in their lives — especially if that noise is being generated by the undying roar of a heartless sales machine. Yes, we know that you want people to like your company, but you can’t make someone care about you. (You should have already learned that in junior high school, but it’s a lifelong lesson that’s... Read More
10 Tips on How to Stay Motivated to Write
This is a post about motivation. When we started this blog, my intention was to post new content every week, ideally more than once. For several months, I’ve lived up to that expectation. I was excited about writing. I was passionate. I was motivated. And then there’s the last two weeks — during which, as you may have noticed, I have not blogged. We all go through periods where we just don’t feel like doing the things we’ve... Read More
How to Use the Science of Motivation to Get the Best From Your Agency
What a silly headline. Of course we all already know how to motivate an agency. Carrots and sticks, right? Reward good behavior and punish bad. Give a 20% bonus for hitting performance targets. Get a “make good” whenever the agency makes a mistake. These are the incentives that have served business for hundreds of years. It’s a no-brainer to set up incentive plans to provide bonuses and financial rewards based on performance. This... Read More
