3 Little Things to Get Right in Social Marketing
Some rights reserved by Orin Zebest At Abstract Edge, we study all kinds of social marketing campaigns — from companies, non-profits, artists and more. While we’ve seen campaigns big and small, cast wide and extremely focused, there are some universal tips that apply to any strategy you’re planning for your new customer outreach. Often, it all boils down to getting the little things right. Here are three examples of common sense... Read More
Putting Tweets in Your Customers’ Mouths… Er, Mice
Some rights reserved by Andrew Huff (http://www.flickr.com/photos/deadhorse/) “I love Brand X!” If you were the CMO at Brand X, wouldn’t you love to see a steady stream of that exact sentiment being shared by your customers online? Unfortunately, that’s probably not going to happen. Not that people don’t say good things about brands and products online. Often, they do — and maybe they even say them about your... Read More
6 Questions You Should Ask Before You Send Your Next Tweet
Some rights reserved by albertogp123 - http://www.flickr.com/photos/albertogp123/ Did you just find another link you can’t wait to share on Twitter? Do you have a product you think your Facebook fans would love to see? Are you convinced that your YouTube subscribers are waiting breathlessly for your next clip? WAIT! Whether you tweet for yourself, your company, or as part of a team-based branding strategy, here are 6 questions to help ensure... Read More
3 Tips to Help Your Business Tweets Stand Out In a Crowd
Some rights reserved by mikebaird - http://www.flickr.com/photos/mikebaird Last month, a bizarre turn of events led to me getting interviewed on the CBC about Twitter. (Speaking of which, you can follow me on Twitter here, and follow Abstract Edge here.) The interview, on the CBC’s Connect with Mark Kelley, was spurred by the five year anniversary of the launch of Twitter. You can see the interview here, starting around the 42 minute mark. ... Read More
Is Google Rewarding People Who “Buy” Friends?
Last week, Google did something that made me question everything I thought I knew about social media. It started with a conversation I had with a friend… My Friend: I’m thinking about hiring a company that buys Facebook “likes” for brands. What’s your opinion on that? Me: !? I reminded him that the real value of a “like” depends entirely on who is doing the liking. Buying Facebook “likes” is an awful lot like buying a huge email... Read More
Why Should Anyone Follow Your Brand on Facebook?
Does your company have a Facebook page (or a Twitter account, a YouTube channel or another kind of social media presence)? You do? That’s great! But who cares? (Though if you said “no,” then you have a different kind of problem. Let’s talk about that here.) After all, doesn’t EVERYBODY have a Facebook page? Why should anybody care about your brand’s page? And, from a strict ROI viewpoint, why should YOU care... Read More
Want to Optimize Your SEO? Invest in Social Media
(Looking for “Does Facebook Reward Brands That Are More Romantic?” Click here.) Did you know this blog post you’re reading right now (and thanks, by the way) will help boost our search traffic simply by existing? It’s true. But you know what’ll help us even more? If you click on that little green “retweet” button you see on your right. Go on. Click it. We’ll wait. But wait — since when does... Read More
29 Percent of Tweets Get a Response! Wow!
The blogosphere is abuzz with digs at Twitter over the latest news that 71% of all tweets get no response, meaning they are not retweeted or directly responded to. Of 1.2 Billion Twitter Posts, 71% are Ignored – Slashdot It’s Not Just You: 71 Percent of Tweets Are Ignored – Wired However, please consider that as a marketer, if your initial goal is to get people to amplify what you tweet: What response do you get from your magazine... Read More
