Things We Believe
1) Visuals are important. People judge a book by its cover. Even you. 2) It’s not about you, your structure, or what you think you need. It’s about your audience. 3) An organizational website that drives no action is a wasted opportunity. 4) Small details can make big differences. 5) Search and social marketing are powerful, but much more so when part of an integrated content strategy. 6) Outcomes matter.... Read More
9 Steps to an Awesome Website
We’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly. Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link. We wrote the... Read More
Do You Have a Great Web Designer?
Many people can design beautiful web pages, but there are very few great web designers. A great web designer must be able to create beautiful web pages. But what if they’re not consistent with the brand? So… a great web designer must also understand brand design. But what if the pages look great and are “on brand,” but don’t drive any action? So… a great web designer must also understand the desired actions for... Read More
5 Non-Negotiable Principles of a Well-Designed Website
Sometimes a few straightforward website design changes can make an enormous difference, whatever your business goals may be. Do you want to establish yourself as a thought leader? Sell products? Generate leads? Receive donations? Regardless of your immediate or long-term goals, certain design principles remain consistent at all stages of the game. Maybe you’ll think this list is entirely obvious. In fact, we hope you do. Smart design should... Read More
A Bit Off the Edge
“A Bit Off the Edge” is an occasional review of some of the best online marketing information we’ve found of late. Let’s get your Monday morning blahs out of the way right off the bat: Things could be worse. You could be Superman in 2010. And now, the news… *** Read More Read More
Don’t Make Me Think On Monday Morning: The Case for Design
Here is where we find the best articles and blog posts about online marketing and design so you don’t have to. 1. How to Make the Case for Design in Content Marketing Author: Sarah Mitchell at Content Marketing Institute Mitchell asks what happens if visitors are turned off when they get to your website? A good inbound marketing strategy has two components – 1) attracting traffic and 2) converting traffic. Sarah notes: “If people... Read More
8 Great Questions To Answer Before Starting a Web Design Project
Without question, a new website is a big investment in effort and money. If you want to kick the project off in the best way, here are eight questions you should already be able to answer at the initial meeting with your web designer. Read More Read More
