My Twitter Feed

RT @spaley: Is Nonprofit Overhead Too High? http://t.co/y3ugpHkdlm // I find this type of thinking really frustrating. #nonprofit

Previous Tab
Next Tab

Things We Believe

07.02.12

1) Visuals are important. People judge a book by its cover. Even you.

 

2) It’s not about you, your structure, or what you think you need. It’s about your audience.

 

3) An organizational website that drives no action is a wasted opportunity.

 

4) Small details can make big differences.

 

5) Search and social marketing are powerful, but much more so when part of an integrated content strategy.

 

6) Outcomes matter. The journey matters too.

 

7) There’s nothing quite so powerful as a great story.

 

8) Communication, transparency, respect, and integrity are the key ingredients of a great relationship.

 

9) There are a lot of really serious things going on in the world. But we can still have fun.

 

20% Say Facebook Influenced Purchase Decision

06.05.12

Update: You’ve got to love statistics. Now, it seems, that Edison Research has come out with a study which directly contradicts the links I pointed to below. This new study claims that there’s been a big uptick in Facebook’s influence on purchase, and that almost 25% of all Facebook users check their accounts five or more times a day. Perhaps Facebook’s “death” has been greatly exaggerated?

******

Poor, poor Facebook. You’ve had quite the disappointing month.

First, your IPO didn’t exactly go as planned. Now we get news that, overall, people are spending less time on the site, and that 4 out of 5 Facebook users say they have never been influenced to make a purchase because of a Facebook ad or comment.

Facebook Stock Chart

Well Facebook, never fear. I’m here to cheer you up!
Continue…

5 Weird Ways to Boost Your Social Media Presence

02.16.12

Keeping up with the Joneses is never easy — especially if the Joneses can outwork you, outspend you, and shout louder than you can.  And if you’re vying for attention in a crowded online market, things aren’t getting any easier.

Craig Newmark (who’s best known as the founder of Craigslist) and his CraigConnects staff recently completed a survey of the social media habits of nonprofits.  They compiled their findings into a comprehensive (and colorful) infographic.

One of their observations in particular really jumped out at us:

Out of 21 organizations we spoke with, only 1 does not have a designated social media person — neither part- nor full-time.

This means 20 of the 21 top nonprofits in the social media realm are paying at least one person to work part-time on their inbound marketing efforts.  Some employ more than one person.  Some employ those people full-time. And all of them want to ensure that their investments lead to results, so they’re willing to spend more money and allocate more resources toward reaching their organization’s goals.

Can you?

If not, here are five off-the-wall tips for maximizing the usefulness of your own inbound marketing — whether you’re competing against the social efforts of part-timers, full-timers, or an army of rabid devotees…


Continue…

Is Your Advertising Driving Away Potential Customers?

01.19.12

One of the dangers of inbound marketing is that it can drive people away from your brand just as easily as it can attract them to you.

How?  Easy.
Continue…

9 Steps to an Awesome Website

01.12.12

9 Steps to an Awesome Nonprofit WebsiteWe’re very excited to let you know of the publication of our first eBook, entitled, “Failing to Plan Is Planning to Fail: 9 Ways to Save Money, Launch Sooner, and Dramatically Boost the Effectiveness of Your Website.” It focuses on nonprofits, but its lessons apply more broadly.

Even if this isn’t of interest to you currently, perhaps you have friends that can benefit. It would be great if you’d send them a link.

We wrote the eBook in response to a clear need. In the last year we’ve been asked many times for a follow-up to our extremely popular blog post, “8 Great Questions to Answer Before Starting a Web Design Project.”

A lot of you let us know that the blog post is really useful, but you wish it went deeper. Our nonprofit friends, in particular, have pressed us for more. From that kernel, this eBook was born.

Read on for an excerpt.
Continue…

8 Ways To Convince Your Boss To Invest In Content Marketing

12.14.11

This post, slightly adapted, was first published on the blog of the American Marketing Association of Baltimore.

Many of our readers are marketing professionals. As a professional, you’re likely at the forefront of marketing.

Sure, you and I understand how effective marketing looks quite different in 2011 than it did in 2001 – a topic we cover at length on this blog. But what do you do if your pointy-hair boss just doesn’t get it?
Dilbert.com

First, some basic facts
Continue…

About Us

Abstract Edge is a creative boutique online marketing agency that has launched new brands for Clairol and Vera Wang, inspired a million moms to march on Washington, assisted American Idol’s fight against malaria, and helped increase web traffic so successfully for Discover Magazine that it was recently acquired.


Our primary offices are in New York and Baltimore and we have clients throughout the US. You can read more about us here.