8 Ways To Convince Your Boss To Invest In Content Marketing
This post, slightly adapted, was first published on the blog of the American Marketing Association of Baltimore. Many of our readers are marketing professionals. As a professional, you’re likely at the forefront of marketing. Sure, you and I understand how effective marketing looks quite different in 2011 than it did in 2001 – a topic we cover at length on this blog. But what do you do if your pointy-hair boss just doesn’t get it? First,... Read More
Why Isn’t Your Website Generating Leads?
Your business lives and dies by the number of qualified leads (or potential customers) you can find. Is your business already generating enough leads? If you’re anything like most of the business owners and executives I speak with, the answer is no. What would it do for your business growth if your website was providing you with a consistently increasing flow of qualified leads? Or with lead intelligence that can help you decide where to best... Read More
3 Little Things to Get Right in Social Marketing
Some rights reserved by Orin Zebest At Abstract Edge, we study all kinds of social marketing campaigns — from companies, non-profits, artists and more. While we’ve seen campaigns big and small, cast wide and extremely focused, there are some universal tips that apply to any strategy you’re planning for your new customer outreach. Often, it all boils down to getting the little things right. Here are three examples of common sense... Read More
3 Reasons Inbound Marketing is Critical for Nonprofits
Some rights reserved by CCAC North Library (http://www.flickr.com/photos/ccacnorthlib/) Last night I attended an event with 40 or so other marketers put on by the American Marketing Association of Baltimore. Matt Doud, founder of Baltimore-based ad agency Planit Advertising, led a discussion about lessons learned in the ad agency world over the past decade. Three key points stuck with me: Advertising (or marketing) is storytelling. Specifically,... Read More
Steve Jobs, Hurricane Irene and the Secrets of Better Website Traffic
Last week, the world was on fire with amazing news. Earthquakes in Virginia!!! Steve Jobs retires!!! Hurricane Irene is coming!!! HURRICANE IRENE IS HERE!!! And while the general public obsessed over those stories (or tried to ignore them so they could get some actual work done), a vast swath of social marketers were salivating. Why? Because they’ve been trained to look for angles on breaking news and pop culture stories that can help drag... Read More
Don’t Get Distracted by the Wrong Metrics
Last week, Mashable announced that Tumblr now serves more blogs than WordPress does. This was considered especially noteworthy because the 4 year-old Tumblr has achieved this lofty number in half the time it took the now 8 year-old WordPress. For an industry that considers WordPress to be as ubiquitous as Heinz is to ketchup, this number could have caused the blog world to step back and rethink its own identity. More practically, it may have caused... Read More
Inbound Marketing Weekly Wrap Up #1
Ah Friday. The weekend has arrived. What better time to pour yourself a cool lemonade and catch up on some of this week’s most interesting inbound marketing articles? Read More Read More
Want to Optimize Your SEO? Invest in Social Media
(Looking for “Does Facebook Reward Brands That Are More Romantic?” Click here.) Did you know this blog post you’re reading right now (and thanks, by the way) will help boost our search traffic simply by existing? It’s true. But you know what’ll help us even more? If you click on that little green “retweet” button you see on your right. Go on. Click it. We’ll wait. But wait — since when does... Read More
What Mozart Can Teach You About Blog Post Length
Each week on Twitter, social media strategist Mack Collier hosts a chat about blogging called #blogchat. (Note: if you go to Twitter.com and type “#blogchat” into the search box, you’ll see a whole bunch of tweets with the tag ‘#blogchat’. This tag is called a “hash tag” and if you add that to your own tweets, you’re now part of the topical chat.) In a recent chat, one of the questions posed was whether... Read More
Our Response to ‘I Can Get It Cheaper on the Internet’
On the brilliant “Open Forum” marketing website by American Express, Ann Handley, Chief Content Officer of MarketingProfs (also a great resource for marketers) and author of the new bestseller “Content Rules,” posed the question, “What’s your response to ‘I can get it cheaper on the Internet?’” She wrote about her homebuilder friend who refused to give in to pressure to reduce his prices to match... Read More
